The Digital Communication Tax: Meta’s Toll Booth for the Indian MSME
📊Summary Glossary
• Utility Migration: Mandatory transition of order and delivery alerts from the free 'Service' tier to a paid 'Utility' category.
• The Pay-Per-Ping Model: Elimination of the 24-hour free response window for business-initiated transactional notifications.
• Ecosystem Lock-in: Strategic shift to monetize the default communication layer used